EmailLabs, Coremetrics Team on Analytics

Share this content:
E-mail marketing technology provider EmailLabs and Web analytics firm Coremetrics are working together to provide Web analytics in e-mail reporting.


EmailLabs, Menlo Park, CA, and Coremetrics, San Mateo, CA, said the partnership will provide seamless data transfer between the companies' applications to give a "holistic view of customer interaction."


EmailLabs also recently integrated Web analytics from WebSideStory in the 4.0 version of its e-mail marketing solution. And it integrated e-mail reputation firm Habeas' real-time monitoring data directly into its Campaign Reports, letting advertisers view delivery rates of inbox versus bulk folders across the major Internet service providers.


With the Coremetrics partnership, marketers can better measure the effectiveness of various aspects of their campaigns, including e-mail marketing and banner ads, said Ashish Seth, director of products at EmailLabs. Marketers also can track the effectiveness of the campaign, post-campaign.


"How did people respond to it -- did they buy or not buy -- after e-mails were sent out," Seth said.


Some EmailLabs clients are using Coremetrics now, via manual transfer feeds, but automatic feeds will be available in about six weeks, Seth said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here