EGolf.com Tees Off With Emerson Gerard
EGolf offers an array of products for golfers, including branded merchandise at discounts, and auctions for used equipment.
Emerson, which bagged the account following an eGolf shareholder's recommendation, initially plans to target the online golfing community and drive pre-qualified traffic to the site, www.egolf.com. Plans call for converting these visitors into paying customers.
Tactics to be used for ramping up pre-Christmas awareness include e-mails and public relations.
"Besides what we're doing online, we keep pounding all the message boards and newsgroups, any place we've got golfers hanging out," said Jerry Jennings, director of business development at Emerson.