Efficient Frontier for Agencies debuts for paid search help

Share this content:

Efficient Frontier unveiled its integrated solution program Efficient Frontier for Agencies designed to allow advertising agencies to deliver paid search advertising technology and campaign management to their clients.

Ellen Siminoff, president/CEO of Efficient Frontier, said agencies face several challenges when trying to integrate search into a client's marketing mix. This new program is designed to address those challenges, both for small and large agencies.

"The challenges agencies face are maintaining control of the account and partnering with a search engine marketing firm to provide their customers [with] search capabilities," said Michelle Schofield, vice president of marketing at Efficient Frontier, Mountain View, CA.

"In addition, agencies also have to leverage search into the overall marketing strategy to get high economic return for customers," she said.

The program is designed for traditional and interactive agencies, giving them a choice of a partner-reseller relationship, white-label or co-branded offering.

Also, the program combines client services with bid management technology. It tests and predicts the highest return on all variations of keyword bids, factoring in multiple variables including match type, ad copy, landing page, geographic location, seasonality and time of day. Then, it automatically determines and selects optimal bids and adjusts when market dynamics and business goals change.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above