EDITORIAL: Massages? Not a Good Sign

Share this content:
Sometimes this industry is so trivial, it's an embarrassment.

Just check the paragraph below from a recent press release bragging about how, while most of us are straining to retain talent, one company has had only one defection in a year and a half.

"Perhaps it's the annual retreat to Disney World and the Universal Theme Park, or the recent team-building staff outing at Chelsea Piers featuring competitive sports and rock-climbing. Maybe it's the daily free lunch and dinners. Monthly birthday parties, a Halloween costume contest, an outing to the Opera in Central Park, a Wellness Fair with free massages, baseball games and a school cleanup for New York Cares are just a few other activities added into the mix."

Perhaps these people should get lives and realize work is called work because it's not always fun, and that companies aren't built on trips to Disney World and free massages. They're built by people who understand that the world doesn't revolve around them. Just picturing these people falling backward into each other's arms as a "trust-building" exercise makes you want to join in just long enough to yank your arms at the last second and let one of them hit the ground.

To be sure, business associates should be treated with respect and dignity, but the associates at this company belong on a playground, not in a business that is about to enter the treacherous terrain of a slowing economy.

If it survives, maybe we'll get to see a press release like the following:

"Perhaps it was the daily slaps to the back of their heads and reminders that while these little twits had yet to experience a recession, not everyone is entitled to $75,000 per year straight out of college. Maybe it was the realization that building a business is an arduous process where the most important people are the ones who write the checks, not the ones who cash them."

I've got a feeling the rest of us will be stuck whipping these people into shape when Wellness Fair Central's free massages come to an end.
Loading links....

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here