EDITORIAL: Get MAPS Off the Map

Share this content:
Why did yesmail.com and the Mail Abuse Prevention System back down and put their litigation on hold this week? Both companies had said they welcomed the opportunity to establish a legal precedent regarding MAPS' Realtime Blackhole List. Now, they said in a joint statement, their business interests weren't that far apart in the first place and are working on a solution for the entire e-mail marketing industry.


Most industry watchers had expected a better answer than that while a few expressed relief, saying the issue was bounding to a conclusion before people were ready -- imagine how unstoppable MAPS would have become if the court had ruled in its favor. However, let's put the issue into perspective. Spam is not the scourge of the universe so many people claim it to be. It's annoying, but you don't jeopardize legitimate business models while one group -- with an overly strict definition of spam -- lords over the rest. If this keeps up, though, government may not give the industry time to resolve the issue.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here