EDITORIAL: Bye Bye Sock Puppet

Share this content:
Admittedly, it was sad to hear of Pets.com's demise last week. Its sock puppet mascot, to which Pets.com is reportedly looking to sell the rights, was part of one of the few truly funny and creative campaign efforts last year. That said, any marketer who pays a dime for the use of that mascot will publicly demonstrate that he or she has yet to learn the lessons of the past 12 months. While the sock puppet no doubt scores high in consumer awareness, it has no brand value other than as a symbol of dot-com foolishness, ill-considered business plans and wasteful marketing.


On the other hand, all online marketers should go to Amazon.com and buy a Pets.com sock puppet to put on their desks. At $19.99 plus shipping and handling, it's worth every penny, if only as a reminder that when a humorous campaign ends, the joke is often on its creators.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above