Eddie Bauer Goes With 3-D Technology to Show All Sides of New Shoes

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Eddie Bauer is using 3-D technology to showcase its online 2001 spring shoe collection, the retailer said yesterday.


The technology, provided by Viewpoint Corp., New York, allows viewers to zoom in on special features such as patterns, toe holes and heels. It also allows viewers to flip shoes over to examine soles and even bend shoes to check flexibility.


Eddie Bauer, Seattle, WA, has used the 3-D technology for other products, including backpacks, outdoor gadgets and armoires from its home collection.


"Ultimately, anytime we can add additional depth and information online, it enhances the shopping experience and aids our customers in making purchasing decisions," said Brian Walker, manager for I-media business development at Eddie Bauer.


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