Ecampus Leads Textbook Marketing Race

Share this content:
Ecampus.com Inc., Lexington, KY, yesterday said its Web site has experienced remarkable growth over the past six months and has seen its branding campaigns meet with a high level of success.


Web ratings released yesterday by PC Data verified that ecampus.com reached the 1 million unique-monthly-visitors mark faster than any textbook site.


The site also won the ratings fight over its two biggest rivals Varsitybooks.com and Bigwords.com in the key back-to-school months of August and January, according to PC Data.


Ecampus.com had 955,000 unique visitors combined for those months. Varsitybooks.com and Bigwords.com trailed with 886,000 and 829,000 visitors, respectively.


Additional market research also shows that Ecampus reached an 80 percent brand awareness among college students surveyed in January.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here