Ecampus Leads Textbook Marketing Race

Share this content: Inc., Lexington, KY, yesterday said its Web site has experienced remarkable growth over the past six months and has seen its branding campaigns meet with a high level of success.

Web ratings released yesterday by PC Data verified that reached the 1 million unique-monthly-visitors mark faster than any textbook site.

The site also won the ratings fight over its two biggest rivals and in the key back-to-school months of August and January, according to PC Data. had 955,000 unique visitors combined for those months. and trailed with 886,000 and 829,000 visitors, respectively.

Additional market research also shows that Ecampus reached an 80 percent brand awareness among college students surveyed in January.

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