EBay Closing Half.com Next Year

Share this content:
Auction site eBay Inc. next year will close Half.com, a fixed-price seller of used books, CDs and videos that once was considered a competitor to Amazon.com.


Plans being considered include merging Half.com with the eBay site. EBay hopes to sway Half.com sellers to migrate as the smaller site closes.


The Philadelphia-area online retailer was acquired in June 2000 for $241 million in eBay stock. Since then, many Half.com features have been incorporated on eBay, San Jose, CA.


According to company data, eBay merchants last year sold $1.2 billion in entertainment products. A large chunk of those sales was on eBay. More than one-fifth of eBay's total sales are now in the fixed-price format.


Half.com founder/president Josh Kopelman will resign April 15. Mike Aufricht, a former senior executive at wireless software developer Avantgo, will succeed him. Half.com's staff of 65 will be offered the option to move to other eBay divisions or accept severance packages.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above