EarthLink Targets AOL in Ad Campaign

Share this content:
Internet service provider EarthLink Inc., Pasadena, CA, launched a national campaign this week to increase its audience of 1.5 million and take jabs at a big competitor. The campaign, which pretested last year in select markets, consists of television, radio and outdoor promotions. EarthLink said the tests showed improved brand awareness and increased sign-ups.


In an effort to brand itself against the industry's powers, two of the three radio ads take aim at America Online. EarthLink's initial two-week ad run, executed by ad agency BBDO West, Los Angeles, will air in more than 70 markets.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings