e-Rewards Launches Invitation-Only Rewards Program
e-Rewards sponsors such as Blockbuster, Compaq, Delta Air Lines, Hertz, United Air Lines and Vail Resorts will invite their current customers to join the program.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.