E-Mail Promotions Lured Holiday Shoppers

Share this content:
E-mail promotions were the most successful marketing tools used by e-tailers at the end of the 1999 online holiday shopping season, according to a survey conducted by e-BuyersGuide.com, a multi-channel market research service based in Burlington, MA.


Sixty-three percent of respondents said they found their e-tailers by replying to e-mail promotions. Coupons lured 43 percent of consumers to sites and click-through banner advertising drew 38 percent of consumers. Only 29 percent said that traditional advertising brought them to a site.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above