E-Mail Impersonates Traditional Direct Mail

Share this content:
Metamail Inc. has announced the availability of its Enterprise Server 1.1, an e-mail server that lets e-marketers send messages that look like physical mail.

Recipients are first offered the chance to download Metamail software that sits on their desktops and allows them to open the mail. Once the e-mail is opened, the recipients see the image of a personalized envelope.

Recipients who click to open the envelope see the image of a piece of paper folding out. The messages can contain special offers with barcodes that can be printed and used at stores.

The e-mails can contain text, personal signatures and graphics. The system can be used to present coupons, bills and catalogs.

Scott Rankine, CEO of Metamail, Toronto, said video and audio capabilities will be added later this year. He said the server also will be upgraded to include additional e-commerce transaction capabilities.

Enterprise Server 1.1 works with Windows NT, Windows 2000, Sun Solaris, IBM AIX and Linux. The server will be targeted at the online retail and financial services sectors. Pricing starts at $100,000.

Visit www.metamail.com for more information.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above