E-Dialog Expands Sales Staff

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E-mail marketer e-Dialog appointed John Polcari vice president of sales last month as part of a company expansion. Polcari was senior vice president of sales at BeNow and also held executive positions with Genesys Conferencing; Hill, Holliday; Epsilon; GE Capital and American Express.


E-Dialog, Lexington, MA, also announced the appointment of Arthur Sweester as vice president of marketing and professional services and promoted Michael Wexler to vice president of strategy and analytics. Sweester was most recently senior vice president of marketing at S&H Greenpoints. Prior to joining e-Dialog, Wexler worked as research manager for Microsoft Corp.


E-Dialog provides strategic planning and creative design, list acquisition, campaign execution, inbound response management, data analysis and custom application development.


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