E-Commerce Surprises With Rise in July

Share this content:
This summer has not been as bad as predicted for e-commerce.


A Forrester Research Inc. study in conjunction with Greenfield Online reported yesterday that U.S. spending on online sales was $3.98 billion in July, up from $3.2 billion in June.


Equally positive, the number of households shopping online grew to 14.7 million in July, from 13.1 million in June, according to the Forrester Online Retail Index. Consumers on average spent $270 per person in July, up from $247 in June.


This was "an indication that previous summertime spending dips were not reflective of a long-term decline in online shopping," Forrester said in the statement.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above