E-Advertising Spending Up, IAB Reports

The Internet Advertising Bureau (IAB) reported last week that online ad spending for first-quarter 1998 reached $351.3 million, an increase of 271 percent over first-quarter 1997. According to the IAB, computer-related advertising still is the leading category online accounting for 27 percent of online ad spending, closely followed by consumer-related at 25 percent, telecommunications at 14 percent, financial services at 13 percent and new media at 10 percent. Also, the IAB said that 98 percent of online ad deals are cash-based and 2 percent are barter. It also found that banner ads account for 55 percent of online spending and sponsorships account for 40 percent.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...