Drexel Heritage Furnishes E-Brochure

Share this content:
Drexel Heritage Furnishings Inc. said yesterday that an interactive e-mail campaign it began in October has resulted in an increase in traffic to its Web site and offline furniture retail stores.

The Drexel Heritage e-brochure was sent to more than 20,000 opt-in recipients across the United States. MindArrow, a developer of Internet-driven software, devised the campaign. It carried a video montage of home furnishings and links to a store locator on drexelheritage.com. A 10 percent discount coupon, good for any product bought at Drexel Heritage retail stores until the end of March, also appeared in the e-brochure.

To date, 24 percent of opt-in recipients viewed the Drexel Heritage e-brochure and 85 percent clicked through to view additional content.

"We developed this e-brochure to communicate with our customers in a new and innovative way that demonstrates our willingness to leverage new technologies and the Internet," said Will Sharp, senior vice president of sales and distribution at Drexel Heritage. "In just a few weeks, locations throughout the country have experienced a significant pickup in consumer traffic and a large number of e-brochure coupons redeemed," Sharp said.

Drexel Heritage Furnishings is part of LifeStyle Furnishings International, one of the largest furniture manufacturers in the world with revenues in excess of $2 billion. The North Carolina company serves a worldwide customer base with 67 manufacturing facilities throughout North America, Asia and Europe.

MindArrow's customer base includes Hewlett-Packard, Lucent Technologies, Oracle and Viacom.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above