DoubleClick Wins CondeNet, Fox Sports for DART

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DoubleClick Inc. has signed new contracts with CondeNet, Fox Sports Interactive Media and Internet Broadcasting Systems for its DART for Publishers product, the company said yesterday.


CondeNet switched loyalties from DoubleClick rival 24/7 Real Media. Internet Broadcasting already is a user of DART Enterprise, the company's software solution for managing, serving and reporting on online advertising and other interactive media.


DART for Publishers is a hosted ad serving and management solution to help online publishers manage, serve and report on online ads to better monetize content.


Meanwhile, DoubleClick also reported it has renewed its contract with Bloomberg.


The new wins add to DoubleClick's portfolio of media clients like Viacom's MTV Networks and CBS, and Cox Newspapers.


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