DoubleClick Upgrades DARTmail

Share this content:
DoubleClick Inc. today is expected to introduce an upgrade to its DARTmail e-mail messaging platform. The new version, dubbed DARTmail 3.5, is expected to launch this week.


The company said the upgrade incorporates technology from FloNetwork, the e-mail messaging provider DoubleClick acquired in April 2001. It also features campaign reporting on America Online's AOL 6.0 platform. DARTmail 3.5 can differentiate between AOL 6.0 users receiving text messages or HTML-based messages.


The heart of the upgraded DARTmail is its campaign reporting and data integration tools said Court Cunningham, vice president and general manager of DoubleClick's DARTmail division.


Users now can merge/purge e-mail lists on the fly, in real-time, he said.


"Campaign management is only as good as the data," he said. "With DARTmail 3.5, users can import large data sets."


He also noted that now DoubleClick offers clients an ASP and a software version of DARTmail. The company is working to standardize the user interface of its products, incorporating the platforms of FloNetwork and the Unity Mail system it inherited with its acquisition of MessageMedia in June 2001.


DoubleClick plans to add DARTmail's campaign reporting technology to the Unity Mail platform. The company plans to release a rebranded Unity Mail platform at the end of the summer, he said.


"We need to do some major work over the next six to eight months," Cunningham said.


DoubleClick also is working to add e-mail list rental management features to DARTmail 3.5, he said. The list rental module, called List Selector, would let publishers streamline their list rental businesses and better control their newsletter ad inventory.


"The ad-sponsored newsletter model is not working," he said, "because there is a glut of inventory on the Web. Many publishers are turning to list rental. So we developed a list rental module that sits on top of DARTmail."


DoubleClick plans to release List Selector sometime this summer, he said.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above