DoubleClick Upgrades DARTmail Platform

Share this content:
DoubleClick Inc. announced a new version of its e-mail platform that boasts tighter integration with its other technology products and new reporting options.


DARTmail 4.0 integrates with DoubleClick's Ensemble campaign management software and ChannelView cross-channel analysis tool. The New York-based ad technology company earlier tied DARTmail with its SiteAdvance Web analytics software, letting customers track Web site activity from customers reached through e-mail campaigns. DoubleClick said such integration lets customers more easily manage and measure multichannel campaigns.


"We see multichannel marketing as the future," said Scott Knoll, DoubleClick's vice president and general manager of marketing solutions. "It allows you not only to maximize a campaign by adding a channel, but maximize it across channels."


The integration lets Ensemble customers automatically populate a list into DARTmail; ChannelView users now can track sales driven by e-mail.


DARTmail 4.0 also has new reporting features, such as customized delivery and response-curve reporting.


DoubleClick has more than 300 DARTmail customers including Primedia, FedEx and Procter & Gamble.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above