DoubleClick Sees Online Ad Rebound

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DoubleClick reported a $3.8 million profit yesterday on $72.9 million in sales for its fourth quarter.


The profit compares to a $54 million net loss a year earlier.


DoubleClick said it is seeing increased demand for both online advertising and e-mail marketing.


The New York ad technology firm was helped by a strong performance from its ad-management products, which accounted for $34.1 million, a 10 percent increase from a year earlier. Though pricing continued to decline, DoubleClick said it was more than offset by increases in volume. DoubleClick CEO Kevin Ryan said the company would continue to focus on large ad-serving deals to create cost efficiencies.


The company reported that its e-mail business generated $11 million in sales, up 7 percent from a year earlier and up 15 percent from last quarter. The New York ad technology provider said it delivered about 2.6 billion e-mails in the quarter, up 7 percent from last year's fourth quarter and 18 percent from the third quarter.


Thanks to solid demand, DoubleClick raised its financial guidance for 2004. The company now expects sales of $290 million to $310 million, with profit of $38 million to $45 million.


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