DoubleClick, RealNetworks Expand Their Relationship
DoubleClick Inc., New York, will sell advertising, sponsorships and e-commerce services across Real.com's network in 16 countries outside the United States.
Mere hours away, here's what marketers can expect to see at Google I/O.
At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.