DoubleClick No Longer a Media Company: Analyst

Share this content:
Morgan Stanley's analysts have decided that DoubleClick is no longer a media company, according to a report on CBS MarketWatch.com yesterday.


"We believe that DoubleClick should no longer be considered an Internet media stock," wrote Michael Russell, an analyst at Morgan Stanley, according to the report. "Its media business has not been a significant valuation driver for some time (and we have excluded it from our valuation analysis). While we put DoubleClick into our marketing services group along with Acxiom, Catalina and Valassis, we understand that DoubleClick's management also views itself as a type of technology company, similar to Macromedia, Inktomi, Ariba and Vignette."


Many in Internet marketing circles have long believed that DoubleClick is no longer a media business. Acquisitions like that of e-mail concern MessageMedia have fueled the perception that Doubleclick is a service and technology firm.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above