DoubleClick No Longer a Media Company: Analyst

Share this content:
Morgan Stanley's analysts have decided that DoubleClick is no longer a media company, according to a report on CBS MarketWatch.com yesterday.


"We believe that DoubleClick should no longer be considered an Internet media stock," wrote Michael Russell, an analyst at Morgan Stanley, according to the report. "Its media business has not been a significant valuation driver for some time (and we have excluded it from our valuation analysis). While we put DoubleClick into our marketing services group along with Acxiom, Catalina and Valassis, we understand that DoubleClick's management also views itself as a type of technology company, similar to Macromedia, Inktomi, Ariba and Vignette."


Many in Internet marketing circles have long believed that DoubleClick is no longer a media business. Acquisitions like that of e-mail concern MessageMedia have fueled the perception that Doubleclick is a service and technology firm.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above