***DoubleClick Lays Off More Than 100 Employees

Share this content:
DoubleClick Inc., New York's largest Internet company, laid off between 100 and 150 employees late today, about 5 percent to 7 percent of its work force of 2,100 people.


The move is part of a realignment the company announced two weeks ago that began with the repositioning of some executives. As part of that realignment, DoubleClick created the new position of chief marketing officer.


In a statement, DoubleClick said the layoffs were necessary to "better align" its organization with the new executive changes. The company said it has always "carefully managed headcount to assure [that] our productivity outpaces our competitors.


"Recently, we announced that we were aligning our executive team to meet the needs of our global clients," the company said in the statement. "Today we have made further changes to the organization to better align under those leaders. The steps we have taken were not dramatic relative to the scale of DoubleClick. The changes made today leave our employee base virtually flat over the course of the second half of the year. This makes us well positioned for 2001."


DoubleClick's announcement follows on the heels of rival 24/7 Media Inc.'s statement earlier that it would eliminate 200 positions by the end of the year. 24/7 Media already has given the ax to more than 65 employees, including some in senior sales positions.


Engage Inc. also recently eliminated 175 jobs, citing a need to streamline after having made a number of acquisitions.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above