DoubleClick Integrates SiteAdvance With E-Mail, Ad Products

Share this content:
DoubleClick Inc., New York, has integrated its SiteAdvance measurement tool with its DARTmail and DART for Advertisers e-mail and online advertising products.

SiteAdvance is a hosted Web site measurement and analysis tool for online retailers. It is designed to help marketers and ad agencies understand the interaction among marketing programs, site traffic and online transactions.

For example, retailers can automatically remarket to online visitors who may have abandoned a shopping cart through tailored e-mail and ad campaigns based on customer behavior, DoubleClick said yesterday.

SiteAdvance analysis can be viewed via six template visitor segments like first-time visitor, browser or repeat customer as well as 10 customizable visitor segments. It is based on four modules available in bundles of two, three or four.

Recent SiteAdvance users include, Dixons group, Verio and Carrot Ink, plus older clients like Crate and Barrel and J. Jill.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above