DoubleClick Integrates SiteAdvance With E-Mail, Ad Products

Share this content:
DoubleClick Inc., New York, has integrated its SiteAdvance measurement tool with its DARTmail and DART for Advertisers e-mail and online advertising products.


SiteAdvance is a hosted Web site measurement and analysis tool for online retailers. It is designed to help marketers and ad agencies understand the interaction among marketing programs, site traffic and online transactions.


For example, retailers can automatically remarket to online visitors who may have abandoned a shopping cart through tailored e-mail and ad campaigns based on customer behavior, DoubleClick said yesterday.


SiteAdvance analysis can be viewed via six template visitor segments like first-time visitor, browser or repeat customer as well as 10 customizable visitor segments. It is based on four modules available in bundles of two, three or four.


Recent SiteAdvance users include Buy.com, Dixons group, Verio and Carrot Ink, plus older clients like Crate and Barrel and J. Jill.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here