DoubleClick Boosts Digital Video With Klipmart Acquisition

Share this content:

Online advertising technology services firm DoubleClick Inc. bought Klipmart Corp., a provider of online video advertising and management offerings for Web publishers, agencies and marketers.

The acquisition combines Klipmart's video and DoubleClick's DART Motif and DART ad management technologies. Klipmart's customer service and quality assurance will be merged with DoubleClick's operational skill set, global reach, scalability and technology infrastructure, DoubleClick said.

"Coupled with DoubleClick's ad management and workflow platform for digital media, we've created a comprehensive rich media solution suite for video and non-video enhanced ad units," said David Rosenblatt, CEO of DoubleClick, New York.

Klipmart  is based in New York, with offices in Los Angeles, London and Sao Paulo, Brazil.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above