DoubleClick, Bertelsmann Reach 3-Year Deal

Share this content:
DoubleClick Inc. said yesterday it signed a three-year deal with German media giant Bertelsmann AG, which will license DoubleClick's AdServer, DART for Publishers and DARTmail products.


Financial terms of the deal were not disclosed. DoubleClick said all Bertelsmann companies and holdings worldwide will have access to DoubleClick's ad serving and e-mail delivery technologies.


Bertelsmann owns Random House Inc., RTL and music retailer CDNow Inc., among other properties. The company also is a major backer of online music sharing service Napster Inc.


The media giant's New York-based BeMusic group likely will be one of the divisions to take advantage of DoubleClick's technologies. Founded in July 2001, BeMusic claims to be the world's largest music services group. It has more than 23 million subscribers and customers and claims $1 billion in sales.


BeMusic functions under DirectGroup Bertelsmann, the company's direct-to-consumer arm. That division also includes CDNow.com, digital music locker service myplay Inc. and record club BMG Music Service.


CDNow in May 2001 brought its e-mail marketing inhouse and inked a deal with Atlanta-based Socketware to use its Accucast Enterprise e-mail marketing software. It's unclear how Bertelsmann's deal with DoubleClick will affect CDNow's relationship with Socketware.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here