**DoubleClick Beats Analysts Forecasts and Reports 2000 Revenues up 96 Percent
The company reported breakeven earnings per share for the fourth quarter on income of $216,000. For the full year, DoubleClick said its loss was 11 cents.
Analysts expected the company to report $124 million to $126 million in revenues for the fourth quarter, down about 7 percent from the third quarter. Earnings per share for the quarter were expected to be between a loss of 2 cents and a loss of 4 cents.
Media revenue for the fourth quarter were $60.4 million, an increase of 19% over the same period last year. The proportion of revenues from traditional advertisers rose from about 50% in the third quarter, to over 55% in the fourth quarter. More than 1,800 customers advertised on the DoubleClick Networks in the fourth quarter, and 88% of advertisers in the third quarter also bought advertising in the fourth quarter, the company said.
DoubleClick also said it ended the fourth quarter of 2000 with $873 million in cash.