DMNews.com Debuts Sponsored Whitepapers

Share this content:

An overwhelmingly favorable response by readers and advertisers has led DM News to expand its suite of online advertising channels.

According to DM News publisher Adrian Courtenay, two recently launched services -- the DM News Hot List of the Day and DM News Whitepaper of the Day -- have sold all available slots for the rest of 2006. Both of these services have proved to be a "win-win," Mr. Courtenay said.

"Readers get the product and technical information they need, and advertisers are generating the concrete sales leads that they want," he said.

Mr. Courtenay added that advertisers in the DM News Whitepaper of the Day service are reporting hundreds of sales leads from their e-mail blasts.

To handle the demand, DM News' recently revamped Web site at www.DMNews.com now offers the ability to host sponsored whitepapers, which can be downloaded by Web site visitors after registering with DM News. Supplier companies producing the whitepapers can pay a flat fee or a cost-per-lead fee for inclusion in the service.

Mr. Courtenay noted that online advertisers also are devising innovative ways to generate solid sales leads by delivering useful information to DM News readers.

"List advertisers on our Web site and in our DMNews-iMarketing News Daily online newsletter are getting a lot of click-throughs and inquiries when they highlight and link to a specific mailing list in their online ads," he said.

Suppliers of all kinds of services, from e-mail and search marketing to Web analytics and performance marketing, similarly report multiple downloads of their whitepapers when these are offered in banners, towers or buttons on www.DMNews.com or in any of the DM News online newsletters.

For more details, please contact associate publisher Robert DiGioia at robertd@dmnews.com.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here