DMA Study: E-Mail Marketers Sensitive to Privacy Issues

Share this content:
Ninety-six percent of marketers that use e-mail provide customers with the ability to opt out of future e-mail offers, according to the Direct Marketing Association's State of the E-Commerce Industry Report 2001-2002.


The DMA and the Association for Interactive Marketing conducted the research during the fourth quarter of 2001. Nearly 700 companies involved in direct and interactive marketing contributed to the report.


Other findings included:


· 60 percent of respondents do not rent third-party e-mail lists.


· 74 percent of respondents do not send non-targeted e-mail to prospects.


· 64 percent of respondents clean their e-mail lists anywhere from several times a month to every one to three months.


The complete study will be available in April through the DMA. It will be priced at $495 for DMA members and $995 for non-members and can be ordered through The DMA Book Distribution Center by calling 301/604-0187 or visiting the DMA's Web site at www.the-dma.org/bookstore/cgi/bookstore.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above