DMA Seeks Web-Site Evaluations

Share this content:
The Direct Marketing Association recently began asking its consumer marketing members to take part in its first Web-site evaluation program starting in mid-August. Digital Marketing Services will conduct the evaluations. The program, which will cost $3,950, is being limited to 50 member sites.


Digital Marketing Services will ask 300 randomly selected consumers to evaluate the chosen sites by answering questions such as: length of time spent at the site; how inviting the site is; ease of navigation around the site; security concerns and likelihood of purchasing from the site. Evaluation reports will contain consumer ratings of all the participating sites. The deadline to sign up for the program is July 24.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above