DM News to Produce Essential Guide to E-Mail Marketing

Share this content:
DM News will produce a special guide on e-mail marketing that will be included with the Oct. 17 issue and will coincide with that week's DMA:05 annual show in Atlanta.


Called DM News' Essential Guide to E-Mail Marketing, the magazine-sized supplement will offer how-to tips, research and case studies from e-mail industry experts. Each article will include advice on how to retain and acquire customers using this successful online marketing vehicle. Mickey Alam Khan will edit the commissioned pieces. Extra issues will be distributed at the DMA show and at Ad:tech New York on Nov. 7-9.


The e-mail marketing guide will be modeled after DM News' Direct Marketer's Essential Guide to Search Engine Marketing, published July 25 and available in PDF format at http://www.dmnews.com/pdffiles/semguide.pdf. The guides are designed to have a long shelf life.


Both beginners and established practitioners of e-mail will benefit from the insight aggregated in the e-mail marketing guide. E-mail today is to customer retention what search engine marketing is to customer acquisition. Both topics are actively covered in DM News' print and online editions.


Once published, the e-mail guide also will be available at www.dmnews.com as a PDF file. Articles from the guide also will be included in DM News' daily and weekly e-mail marketing online newsletters.


For editorial inquiries, contact Mickey Alam Khan at mickey@dmnews.com. To advertise, contact promotions director Robert DiGioia at rdigioia@dmnews.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here