DM News To Debut Search Engine E-Letter In January

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DM News will debut a free weekly newsletter devoted to search engine marketing on Jan. 6, serving an estimated initial circulation of 6,000 targeted recipients. Search Engine Marketing will be designed and produced in full-color HTML as part of the DM News e-letter group.


Editorially, it will include breaking news stories on search marketing, as well as market intelligence, company profiles, supplier information and other news and information of interest to individuals involved in search marketing.


Search marketing is presently estimated to be a $1.5 billion business, according to U.S. Bancorp Piper Jaffray, and is one of the fastest growing segments of the Internet. Nielson//Netratings reports that nine out of 10 domestic Web users take advantage of search engines every month for navigational, informational and transactional purposes.


Individuals interested in submitting news, press releases, story ideas or articles should contact DM News senior editor Brian Morrissey at 212/925-7300, ext. 296, or bmorrissey@dmnews.com.


Search Engine Marketing will offer a variety of ad positions, including banners in HTML or text, along with tower ads and other promotional opportunities. For advertising opportunities, contact publisher Ronald Sichler at 212/925-7300, ext. 251, or ron@dmnews.com.


To request a free subscription, send an e-mail that includes your first name, last name, e-mail address and state to SEM@DMNews.com .


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