Disney, EBay Launch Web Sites

Share this content:
Disney's Go.com and eBay last week launched a co-branded auction site. The site is the first of four to be produced under a partnership Disney and eBay announced in February. It is designed to pull users to eBay by selling authentic Disney memorabilia.


The site debuted as a link from Disney's Go.com. It's differentiated from eBay by specific Go.com banners on the top and bottom of the page. The page also features links to other Disney sites.


The Disney site will also block access to adult areas on eBay where erotic and pornographic items are auctioned.


eBay will pay Disney $30 million over the next four years to be featured on its sites. The companies plan to launch three merchant-to-consumer sites later this year, which will auction movie props, cars from retired rides at Disney parks and other memorabilia.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above