Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
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Retailers will account for more than a fifth of that, followed by automotive and financial services.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.