Digital Impact: Spam Still Hurting E-Mail Business

Share this content:
Despite glimmers of hope in stemming the flow of spam, Digital Impact said its business continues to suffer from the flood of unsolicited commercial e-mail clogging inboxes.


The San Mateo, CA, e-mail service provider reported its fiscal first-quarter sales fell 5 percent from a year earlier, to $10.4 million. It lost $884,000 in the quarter compared with $293,000 a year earlier.


The company reported a decline in its acquisition services business, with e-mail renewal rates in the quarter falling to 70 percent from 80 percent.


"We believe we will more than make up for those losses in revenue [from e-mail] with the search engine marketing business of Marketleap," Digital Impact CEO William Park said yesterday during a conference call.


Yet for the rest of the year, Digital Impact expects the search business to have only a marginal effect on its financial results, adding $1.5 million in sales. It expects revenue will decline slightly next quarter before picking up for "modest" full-year sales growth.


Digital Impact said it expects prices for e-mail management will continue to decline, though not as quickly.


Park said marketers increasingly would look to Digital Impact for a range of services around acquiring and keeping customers, including search, Web site services and e-mail campaigns.


"We are optimistic because we are laying the foundation for growth," he said.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here