Digital Impact Offers Message Effect

Share this content:
Digital Impact formally introduced a new service yesterday that enables delivery of relevant marketing offers each time a transactional e-mail is opened.


Called Message Effect, the new service is intended to replace text-based e-mails with an HTML format that can deliver marketing content based on knowledge of the customer's transaction.


"Message Effect is a rules-based transactional e-mail," said Mary K. Marsden, a senior executive at Digital Impact, San Mateo, CA.


Clients will work with Digital Impact to set the rules that will trigger offers and information each time a customer opens an e-mail. The e-mail could be confirmation of an airline ticket or tracking delivery of products.


Message Effect essentially will add transaction-based marketing to one of the last few areas of company-to-customer communications without any commercial upsell or cross-sell. Transactional e-mails typically contain only text-based confirmation of purchases or shipment details.


Digital Impact is initially targeting e-mail marketers in the travel category and debuted the technology at yesterday's Travel Commerce Conference & Expo in New York. The company did not disclose the names of beta testers.


Message Effect's inauguration comes a month after Acxiom Corp., Little Rock, AR, bought Digital Impact for $140 million to add online marketing software to its database management offerings.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here