DeepCanyon.com Takes a Dive
DeepCanyon.com was Hewlett-Packard's online store for technology intelligence
firms to sell their research reports to small and mid-sized businesses. The idea was that marketers would come to this one destination to research their marketing strategies and business plans.
Revenue was generated through research report sales from companies like the Dun & Bradstreet, Forrester Research, Inc. and the Yankee Group as well as through online advertising, sponsorships and revenue-sharing partnerships.
The message assured customers that its customer service representatives would available until Oct. 15 to take care of any final business.