Deal Gives Junum Access to People on the Move
"What makes the market attractive to us is how much they move," said Brent Jones, vice president of marketing at Junum, Costa Mesa, CA. "The chances of getting your credit report mixed up with somebody else's or having one of the credit reporting agencies having your address incorrect is extremely high for them. We think this deal will bring them the opportunity to optimize their credit reports and have them maximize their buying power."
Jones cited a 1998 report from the U.S. Public Interest Research Group, a Washington-based association, which stated that 70 percent of credit reports contain errors.
Military.com, the online presence of Military Advantage, a community of people who have an affiliation with the military, will feature Junum in its finance section. Junum will provide content and links to its Web site, www.junum.com, on the co-branded page.
Anne Dwane, vice president of marketing at Military.com, said the financial content and services would benefit Military.com's membership. She said there are 1,000 military-related moves around the world each day.
"[Junum's] products and services are geared for people who are highly mobile, like our active duty service members and families," Dwane said.
Military.com's demographic is mostly males with annual household incomes of about $60,000, Dwane said. The company's membership is 40 percent active members, 40 percent retirees, 10 percent who are considering entering the armed forces and another 10 percent who are military enthusiasts.
Military.com has more than 1 million online members, Dwane said, and most of them have opted in to receive the company's weekly e-mail newsletter. Military.com spotlights its partners in its newsletters, she said, but usually provides links to Military.com's Web site and not back to their sites.
Finally, Junum and Military.com will share e-mail addresses that Junum collects, Jones said.