Data protection concerns are an issue for search

Share this content:

A poll of 295 Web searchers who are readers of technology blogs found that 62 percent do not trust their search engine with their information.

However, users disclosed the most important issues search engines can address to win users' trust. Users said they would prefer search engines not to stores any data at all, and users wanted editing permission over the data search engines keep.

The survey was conducted from May 30 to July 17 by hakia.com, a new meaning-based search engine.

Respondents also said they want engines to b e transparent about the filtering they use to display results, capture information and disclose biases.

Ten percent of respondents want the opportunity to opt out at will.

Respondents would also prefer search engines to empower users to manage and improve the relevancy of their own search results, have regular open conversations with users on the use of user data and g ive users the tools to curate and prune search history.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above