Data protection concerns are an issue for search

Share this content:

A poll of 295 Web searchers who are readers of technology blogs found that 62 percent do not trust their search engine with their information.

However, users disclosed the most important issues search engines can address to win users' trust. Users said they would prefer search engines not to stores any data at all, and users wanted editing permission over the data search engines keep.

The survey was conducted from May 30 to July 17 by hakia.com, a new meaning-based search engine.

Respondents also said they want engines to b e transparent about the filtering they use to display results, capture information and disclose biases.

Ten percent of respondents want the opportunity to opt out at will.

Respondents would also prefer search engines to empower users to manage and improve the relevancy of their own search results, have regular open conversations with users on the use of user data and g ive users the tools to curate and prune search history.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here