Cybuy, NetMarketing Team on Digital Advertising Campaigns

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Cybuy, New York, has established a strategic alliance with Internet marketing and consulting firm NetMarketing LLC and will make its commerce-enabling technology available to NetMarketing's clients, Cybuy said yesterday.

Financial terms of the deal were not disclosed.

Cybuy will offer NetMarketing's clients its Cybuy E-Mail and Cybuy Banner services, which will allow them to complete online transactions within e-mail or banner ads. NetMarketing will include Cybuy's services among its planning, brand awareness and audience conversion services.

Clients of NetMarketing, Bridgeport, CT, include Mercedes-Benz of North America, Harman Consumer Group and Red Herring Events.

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