Cybuy Goes Out of Business

Share this content:
Cybuy LLC, a transaction-enabled e-mail service provider, has closed shop.


The company posted a page on its Web site that reads: "As of 10 July 2001, Cybuy LLC closed for new business. Should you have any questions, please call 212-401-3845."


Voice-mail messages left at that number were not returned.


Cybuy spokesman Greg Wind said that the company's sole funding source, from the Royal Bank of Scotland, had been shut off. Cybuy, New York, was a unit of Nat West bank, which is owned by the Royal Bank of Scotland.


"I don't think there are any clients left in the lurch," said Wind, who works for an outside public relations firm. "I'm not sure if they already have or when they'll stop servicing existing clients."


Calls to Cybuy executives went unanswered. Jean Brandolini, Cybuy's director of public relations, said that since she no longer worked for the company, she was not in a position to comment on the situation.


The company in June 2000 launched a service that enabled recipients to buy products promoted in e-mail messages without having to go to a Web site. By clicking on a link in the e-mail, a small window appeared on the user's desktop. The window was a Web browser whose only function was to collect purchase information and execute the order. When the deal was done, the window closed and the customer returned to the e-mail program.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here