Cybuy Goes Out of Business

Share this content:
Cybuy LLC, a transaction-enabled e-mail service provider, has closed shop.


The company posted a page on its Web site that reads: "As of 10 July 2001, Cybuy LLC closed for new business. Should you have any questions, please call 212-401-3845."


Voice-mail messages left at that number were not returned.


Cybuy spokesman Greg Wind said that the company's sole funding source, from the Royal Bank of Scotland, had been shut off. Cybuy, New York, was a unit of Nat West bank, which is owned by the Royal Bank of Scotland.


"I don't think there are any clients left in the lurch," said Wind, who works for an outside public relations firm. "I'm not sure if they already have or when they'll stop servicing existing clients."


Calls to Cybuy executives went unanswered. Jean Brandolini, Cybuy's director of public relations, said that since she no longer worked for the company, she was not in a position to comment on the situation.


The company in June 2000 launched a service that enabled recipients to buy products promoted in e-mail messages without having to go to a Web site. By clicking on a link in the e-mail, a small window appeared on the user's desktop. The window was a Web browser whose only function was to collect purchase information and execute the order. When the deal was done, the window closed and the customer returned to the e-mail program.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above