CVS to Launch Ads on Microsoft Network

Share this content:
Microsoft Corp., Redmond, WA, and CVS/Pharmacy, Woonsocket, RI, said yesterday the companies have agreed on a multimillion-dollar online advertising deal that provided CVS.com with exclusive elements within areas of MSN.com, a Top 3 Internet portal site.


CVS.com ads will run throughout the MSN network of Internet services, and will also target areas that reach consumers as they look for healthcare information or shop for health-related products. CVS.com will be featured on the MSN Health Channel, Pharmacy Quicklink from the Hotmail-based e-mail service, MSN search and WomenCentral's Health section. The MSN e-Shop Health and Wellness Channel will feature links to CVS.com's pharmacy counter, vitamins and herbs, and health and wellness sections.


"MSN will work with CVS.com to accomplish several key goals through online advertising, including increasing brand awareness, generating traffic to the CVS.com site and building repeat customers," said Jed Savage, Eastern sales manager for MSN.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above