Coupons.com acquires Couponstar

Share this content:

Digital promotions company Coupons.com acquired U.K.-based digital voucher company Couponstar, Coupons.com CEO Steven Boal told Direct Marketing News via email on Oct 11. Couponstar will be rebranded as Coupons.com in the U.K. and Europe.

Coupons.com chose to purchase the remaining 50% of shares owned by private investors to acquire Couponstar because of its “product innovation and its ability to quickly and securely adapt coupon technology to the local UK, European and Australian markets,” said Boal. Boal declined to name the private investors.

Jared Keen, Couponstar's co-founder and managing director will be retained by Coupons.com as managing director of Europe.

No layoffs will come as a result of the transaction, said Boal.

“Coupons.com is following an aggressive growth strategy and will be expanding its full time staff from 288 employees in June to more than 450 expected by the end of the year,” added Boal.

Boal said he expects revenue for Couponstar to reach $100 million in 2011, an improvement on the $60 million the company generated in 2010.

Coupons.com secured $200 million in venture capital from institutional investors in June. The company's client roster includes Clorox, General Mills, Johnson & Johnson and Kellogg's.

The deal was closed in September. Terms of the acquisition were not disclosed.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above