Cost Proportionate to Responses for Brand Loyalty Software

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Software firm promised a minimal start-up fee and response-driven pricing when it announced its Private Labels SmartRewards service this week.

The service, designed to create brand loyalty, offers Internet shoppers reward credit that incorporates an e-tail site's name.'s software, rate per response undisclosed, also manages user accounts by awarding and deducting online customers' points as they purchase from a vendor. Such customers can redeem the virtual currency at any e-tail site using's program.

The Saratoga, CA-based company also announced it had signed its first customer for the service -- online game shows firm Financial terms were not disclosed.

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