Coremetrics Taps PeopleSoft Exec as CEO

Share this content:
Online analytics provider Coremetrics named a customer relationship management veteran as its chief executive and president yesterday.


Joe Davis comes to the Burlingame, CA, company after two years at PeopleSoft, where he was group vice president and general manager of its CRM unit. Prior to joining PeopleSoft, Davis was president of the e-business division at Nortel Networks. He also ran the CRM division at Remedy.


"As CRM's evolved, what you've seen happen is the value of analytics has gone up," Davis said.


Davis said he was attracted to Coremetrics by its LIVE profiles, which are a detailed record of a Web site's interactions with individual consumers.


"The challenge of the next phase of CRM is to optimize it," he said. "To do that you need to be able to look at the data in more detail."


Coremetrics revamped its Online Analytics 2004 product in February, adding features to make it easier to use and measure which marketing is directly generating sales.


Davis takes the reins at Coremetrics from Robin Williamson, who served as acting CEO since January 2003. Williamson has returned to his previous position as vice president of engineering.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above