Coolsavings Offers New Targeted Marketing Service
The service, Select Response Surveys, can be used across coolsavings' marketing platforms, including its newsletter, targeted e-mails and its Web site. In addition, the data collected from the surveys can be matched to consumers' purchase behavior and demographic information, according to coolsavings.
Coolsavings, Chicago, said several clients have tested the service and saw a 174 percent increase in response to their offers. No additional information about the test was provided.