Convera study claims professionals aren't getting search results they seek

Share this content:

Professionals have a strange relationship with search engines, according to a survey conducted by search technology provider Vienna, VA-based Convera.

The research found that professionals use search engines for work and even find them to be an overall aid, but would not rely on search engines the way a surgeon would rely on a life-saving medical tool.

The study found that only 21 percent of professionals feel that their search query is always understood. Just one in 10 professionals always finds exactly what he or she is looking for on the first attempt.

About 70 percent admit getting sidetracked during the search process and end up on Web sites they didn't expect to visit and are not relevant to their work.

When searches do not return precise information, more than half of professionals believe the information they're seeking exists, but they do not have the skills to find it, the study said.

One third of professionals will make decisions without all the facts they need after a series of search attempts fails to help them.

Nearly 90 percent of professionals believe that vertical search engines would offer more relevant content than popular Internet search engines. Eighty-five percent of the respondents believe they would offer access to content not indexed by popular search engines.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above