Convera, SearchChannel team up for BTB vertical search

Share this content:

Convera Corp., provider of vertical-search services for publishers, has signed a partnership agreement with e-media-consulting practice and search-engine-marketing services firm SearchChannel LLC to provide publishers with a vertical Web search and advertising services.

SearchChannel will use its expertise to help Convera develop online business services for business-to-business publishers.

"Now Convera can develop, host and manage vertical search engines and then provide services which help its publishing clients drive search-engine and Web site traffic," said Graham Charlesworth, vice president of international operations and worldwide partner management.

Financial terms of the deal were not disclosed.

SearchChannel will integrate its existing vertical search engines with Convera's vertical Web-search platform, which includes EngineK.com in the marketing industry, DwellingWell.com in the home-furnishings segment and others in human resources, pharmaceuticals and business travel.

"It will move these properties to the Convera vertical-search platform," Charlesworth said. "That expands the portfolio of business verticals that Convera supports and provides Convera with additional revenue opportunities. SearchChannel in turn will provide a range of search engine optimization and ad-sales training services to Convera's clients, which are business publishers expanding their online properties.

"These additional services address a publisher's need to drive traffic to its Web site and cultivate an online audience," he added.

Convera recently made deals to provide hosted vertical-search services to business publishers including United Business Media, the Nielsen Company, John Wiley and Sons, Incisive Media, Centaur Media, Lebhar Friedman and Euromoney Institutional Investor.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above