Content Deals Prepare Inflightonline.com for Liftoff

Share this content:
Inflightonline.com recently signed deals with several lifestyle and business publications to offer Web-enabled air carrier passengers a "flying newsstand."


The Internet-based firm announced last week that it has signed agreements with Archaeology Dig, Archaeology Magazine, Business Week Online, Cigar Aficionado, eWeek, Inter@ctive Week, Prevention, The Net Economy and Wine Spectator.


The Web site, currently available on the ground, is expected to debut in airplanes in late fall after testing is completed during the next two months. Online air passengers will be able to view current and archived articles from its magazines for free.


Inflightonline, which has offices in Fort Lauderdale, FL, and Bellevue, WA, plans to generate revenue through ad sales, content deals and transaction-fee sales agreements.


The Web site and its signed publications have a similar target audience of typically affluent people who need to fill downtime, said Fernando Vivanco, spokesman at Inflightonline.com.


"When you're on an airplane, you don't have a lot of options," he said. "Some flights are four or five hours, and trans-Atlantic trips can take eight, nine or 10 hours. So what you have is a pretty captive audience. This also helps drive eyeballs to other sites."
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above